Woot is an American Internet retailer based in the Dallas suburb of Carrollton, Texas. Founded by electronics wholesaler Matt Rutledge, it debuted on July 12, 2004. Woot’s main website generally offers only one discounted product each day, often a piece of computer hardware or an electronic gadget. Other Woot sites offer daily deals for T-shirts, wine, children’s items, household goods; two other sites offer various items. On June 30, 2010, Woot announced an agreement to be acquired by Amazon.
Woot’s tagline is “One Day, One Deal”. Originally, Woot offered one product per day until its stock of that item was sold out, or until the product was replaced at midnight Central Time with the next offering. If a product sold out during its run, the next item would not appear until midnight, except during Woot-Off promotions. However, post-acquisition from Amazon, if a product sells out fast enough (generally before Noon CT), a new product will be offered for purchase.
Products are never announced beforehand. This sales model means that defective products cannot be replaced, only refunded. The company also does not provide customer support for the products it sells; in case of problems, customers are advised to seek support either from the manufacturer or through the online user community on the Woot forums.
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