Dropshipping from Olay

Olay previously is an American skincare brand owned by Procter & Gamble. For the 2009 fiscal year, which ended on June 30, Olay accounted for an estimated $2.8 billion of P&G’s revenue.

Olay originated in South Africa as Oil of Olay. Graham Wulff (1916–2008), a former Unilever chemist from Durban, started it in 1952. He chose the name “Oil of Olay” as a spin on the word “lanolin”, a key ingredient. It was unique in the early days because it was a pink fluid rather than a cream, packaged in a heavy glass bottle. Wulff and his marketing partner, Jack Lowe, a former copywriter, had tested the product on their wives and friends and were confident in its uniqueness and quality.

As the company began to market the product internationally, ANI decided to modify the name of the product in each country so it would sound pleasing and realistic to consumers. This led to the introduction of Oil of Ulay (UK and Ireland), Oil of Ulan (Australia), and Oil of Olaz (France, Italy, the Netherlands, and Germany). In 1970, ANI opened a test market in the US (Chicago) and was expanding into northern Germany.

While Olay is one of the most popular US dropshipping suppliers, there are many other great companies you can work with. Check our 55 dropshipping suppliers to dropship on eBay/Shopify/Amazon/AliExpress and 20 Best Dropshipping Suppliers in the UK guides. Don’t know what to sell? These dropshipping products will help you to grow your business.